Soda Jerk Shot is a start up vodka based liqueur meant to be taken as a shooter rather than drank traditionally. With flavors in Root Beer and Orange Cream, it attracted even the most sophisticated cocktail sippers to the sweet taste of the shot.
Soda Jerk Shot wanted to reach their audience with a nontraditional messaging that their drink flavors were meant to be enjoyed with friends during the Super Bowl. Using the content creation organized with Hustle Media Co., we created a small series of reels that brought attention to the super bowl party theme while sharing an extremely tasty drink.
Using the brief from Soda Jerk Shot, we organized a shoot that brought together a target audience demographic focusing on the enjoyment of the two flavors.
The reels were strategically posted weeks leading up the Super Bowl to drive sales and encourage new users to buy Soda Jerk Shot.